WebKite Blog

Periodically we publish thoughts and ideas about he state of the web and the state of structured data publishing. Topics range from small business marketing to cost efficient advertising.

An audio recap of Tie Pittsburgh’s Social Media, the Driving Force Behind Business Event

Last weekend I had the pleasure of attending Tie Pittsburgh’s Social media event. It was a Who’s Who of Pittsburgh entrepreneurs. I had the pleasure of hearing¬†Sean Ammirati talk about social media, I met and spoke with Don Charlton, the founder of The Resumator, and was able to sit in on a number of sessions about branding and SEO from leaders in the field. I wanted to take full advantage of this opportunity so I got my phone out and captured certain moments in the form of AudioBoos. I’ve embedded them all below in order so you can relive the experience of Tie Pittsburgh from the comfort of your home.

 

Inventory-based advertising is a better way to advertise

Since we're generating specific ads based on a business' inventory, ads are only shown to customers that are ready to buy those products.

This mitigates waste and ensures that you only get clicks that have a better chance of leading to a sale. Inventory-based ads help you skip past the bartering and get right to the sale. Meaning you can spend less time maintaining ads and more time taking care of your business.

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