WebKite Blog

Periodically we publish thoughts and ideas about he state of the web and the state of structured data publishing. Topics range from small business marketing to cost efficient advertising.

November: Kites, Videos, and New Pie Decision Technology

Happy December! We’re nearing the end of 2012 and as long as the world doesn’t end we’ll be unveiling some exciting things in the coming months. But that’s in the future, let’s take a moment to recap what we’ve been up to in November.

The holidays begin to ramp up in November which can often times directly relate to anxiety. There’s just too many decisions to be made: what to do for Thanksgiving? How to strategically shop Amazon in dark hours of Black Friday? How many spoonfuls of mashed potatoes do you dare eat? While we can’t help you with all the decisions, we used the technology of WebKite to help you find the best pie and sort through a sample of holiday gifts for kids. We were able to toss together these Kites in a short amount of time and we hope you find them useful. We want to do more of these, so if you have any ideas or suggestions leave a comment in this post and we’ll see what we can do.

One of the largest Kites we launched in November is the Top 100 Military Friendly Employers Kite. Working with Victory Media to turn their data into a sortable Kite was a tremendous opportunity. We learned a lot about our Kite building process and what clients look for to get the most out of their data. Fun fact: At one point there was an aircraft carrier involved in the announcement of the list, but the weather didn’t cooperate.  One day we’ll unveil a Kite on an aircraft carrier!

On the multimedia front, we’ve expanded our collection of helpful and informative videos by 100%. That’s right, we’ve added two new videos to our lineup. They both explore a different aspect of WebKite. One is about how WebKite can help make you money, and the other goes into detail about the decision aspect of the technology.

It’s been a wild few months at WebKite and the pace that we’ve developed and evolved is sometimes staggering to look back on. It’s really a testament to a well organized dev team and passion for what we’re creating at WebKite HQ! Stay tuned for some big announcements in December, we have some really neat things dangling from the tail of a high-flying Kite.

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Since we're generating specific ads based on a business' inventory, ads are only shown to customers that are ready to buy those products.

This mitigates waste and ensures that you only get clicks that have a better chance of leading to a sale. Inventory-based ads help you skip past the bartering and get right to the sale. Meaning you can spend less time maintaining ads and more time taking care of your business.

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