WebKite Blog

Periodically we publish thoughts and ideas about he state of the web and the state of structured data publishing. Topics range from small business marketing to cost efficient advertising.

Video: Why the Name WebKite?

We’ve put together a short video to tell you a little bit about the vision behind the name WebKite. It’s about two minutes, but it’s packed with more information, metaphors, and kite references than you could shake a kite string at! We hope to do more videos like this in the future. If there’s a question you want answered let us know in the comments and maybe we’ll turn it into a video.

Inventory-based advertising is a better way to advertise

Since we're generating specific ads based on a business' inventory, ads are only shown to customers that are ready to buy those products.

This mitigates waste and ensures that you only get clicks that have a better chance of leading to a sale. Inventory-based ads help you skip past the bartering and get right to the sale. Meaning you can spend less time maintaining ads and more time taking care of your business.

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