WebKite Blog

Periodically we publish thoughts and ideas about he state of the web and the state of structured data publishing. Topics range from small business marketing to cost efficient advertising.

WebKite Kite Jam 2.0!

 

The WebKite Kite Jam is an event we hold in the office every few months. The staff takes a day to use the product and build something with the platform from scratch. When you’re working so closely to build a product it can sometimes be easy to get tunnel vision. You can miss out on the scope and bigger picture. So, taking a day to have some fun and see what WebKite can do helps to add some much needed perspective.

We always walk away from a Kite Jam with plenty of new feature ideas.

Spending the day to focus, build, create, and push WebKite to the limits helps us learn. Which, is what the video above explains!

Have a look and let us know what you think. It’s a process we’re refining. Also, we’ll have some more information and results of Kite Jam 2.0 in a few days.

Get hyped!

 

Inventory-based advertising is a better way to advertise

Since we're generating specific ads based on a business' inventory, ads are only shown to customers that are ready to buy those products.

This mitigates waste and ensures that you only get clicks that have a better chance of leading to a sale. Inventory-based ads help you skip past the bartering and get right to the sale. Meaning you can spend less time maintaining ads and more time taking care of your business.

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