WebKite Blog

Periodically we publish thoughts and ideas about he state of the web and the state of structured data publishing. Topics range from small business marketing to cost efficient advertising.

Eric Silver, Our Founder and a Fast Tracker!

Eric is the kind of person that gets things done.  Sometimes I’m not even sure when he sleeps. I’ll get emails from him around 5AM and then see him in the office bright-eyed and bushy tail around 8AM. It’s this work ethic and passion for WebKite that has earned him the title of a Fast Tracker, an award given out by the Pittsburgh Business Times to executives under 40.

In the Fast Tracker video below, Eric shares some wisdom for up and coming entrepreneurs and the importance of following your passion.

Inventory-based advertising is a better way to advertise

Since we're generating specific ads based on a business' inventory, ads are only shown to customers that are ready to buy those products.

This mitigates waste and ensures that you only get clicks that have a better chance of leading to a sale. Inventory-based ads help you skip past the bartering and get right to the sale. Meaning you can spend less time maintaining ads and more time taking care of your business.

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