WebKite Blog

Periodically we publish thoughts and ideas about he state of the web and the state of structured data publishing. Topics range from small business marketing to cost efficient advertising.

Better Web Monday – Knowledge is power

Sometimes building out a better web presence comes with a side of analysis-paralysis. Where do you begin? What should you change? Where is the best place to make improvements? Without the right data you’re shooting from the hip.

This week in Better Web Monday, we’ll be highlighting some tools to help extrapolate those important metrics so you can better understand how to make the best decisions. With the right metrics in place you can remove a lot of the guesswork of building a better web presence – if you have your pulse on  how you community interacts with your product you can maximize what’s important and totally eradicate any bottlenecks.

Knowledge is power and understanding can help unlock growth potential. Better yet, it’ll help prioritize where to make changes.

Better Web Monday – Knowledge is Power Edition

Usability Tools – This is a collection vital tools to building a better web experience. Usability Tools collects a suite of tools into one simple product—click testing, surveys, persona creator—so you have instant access to the right tools to answer any and all questions. @UsabilityTools

Trialfire – When you have your various analytic venues set up, it can be a pain to wrangle all that information in a simple and relevant way. Trialfire helps you set up tracking and reporting. You can track activities and give each activity a rating based on its importance. A handy way to keep your team on the same page as far as priorities is concerned. @Trialfireinc

Mental Notes – Numbers and metrics are great, but when you’re able to combine numbers with a bit of psychology you have a one-two punch that can’t be beat. Mental Notes collects some of the more common psychological tricks in the form of collectable cards. Need some inspiration or ideas on how to pique interest? Mental Notes provides insight in a bite-sized package. @getmentalnotes

Mixpanel – When it comes to collecting metrics, Mixpanel tends to spoil you. With a bit of work, you can track whenever someone clicks on a specific button and see every action a user has ever taken on your site. It’s event driven so you’re seeing information that’s highly valuable. Whether that’s signing up for a newsletter, buying a product, or returning to your site. You can even email users based on certain actions. Quite handy for figuring out exactly what’s working. @Mixpanel

Email me before the next Better Web Monday. And maybe next week we’ll have a nice graphic in the header.

Inventory-based advertising is a better way to advertise

Since we're generating specific ads based on a business' inventory, ads are only shown to customers that are ready to buy those products.

This mitigates waste and ensures that you only get clicks that have a better chance of leading to a sale. Inventory-based ads help you skip past the bartering and get right to the sale. Meaning you can spend less time maintaining ads and more time taking care of your business.

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