WebKite Blog

Periodically we publish thoughts and ideas about he state of the web and the state of structured data publishing. Topics range from small business marketing to cost efficient advertising.

The $10,000 Lesson in AdWords – A Webinar

AdWords Webinar

In this webinar, The $10,000 AdWords Lesson, we’ll talk about some of the mistakes I made when I first started using AdWords. This was before I was AdWords Certified and thought that AdWords was as simple as punching in some keywords and watching the money roll in.

Unfortunately, if your AdWords strategy consists of adding broad match keywords and hoping for the best, there’s some efficiencies you could take to make your budget go further.

In this webinar you’ll learn:

  • Why you shouldn’t use broad match keywords.
  • Extending ads using Ad Extensions.
  • How to use conversion codes to track success.

I “invested” a lot into my AdWords education and I want to help you avoid all the mistakes I made when starting out.

AdWords is an amazing tool when used properly – so we’ll see you at our webinar tomorrow at 2pm EST? It’ll be a great time! Click here to register.

Not joining us? I’d love to know what you do for online advertising. Do you use AdWords? Bing? What are your biggest challenges? 

Inventory-based advertising is a better way to advertise

Since we're generating specific ads based on a business' inventory, ads are only shown to customers that are ready to buy those products.

This mitigates waste and ensures that you only get clicks that have a better chance of leading to a sale. Inventory-based ads help you skip past the bartering and get right to the sale. Meaning you can spend less time maintaining ads and more time taking care of your business.

Start Using WebKite