About WebKite

Founded in 2012, WebKite creates actionable data publishing solutions for unique information. Our platform enables individual businesses to efficiently promote and drive traffic to their services and products through proprietary platform that harnesses the best practices of search engines and ad delivery platforms.

Leadership

Mark Heckmann

Mark Heckmann
CEO

Mark is a Carnegie Mellon University graduate who has been working as the CEO of early-stage software companies for about five years. His first company, Student InTuition, merged to form Imagine Careers, Inc., a first-of-its-kind career discovery and engagement platform in the human capital space. Mark joined WebKite in the summer of 2016 out of his excitement for the advertising technology space and the powerful products WebKite has developed to date. Machine learning and language technologies can do so much still to connect consumers to the products they need, and WebKite will continue to be a major player in that work. When not at work, Mark can be found serving as his neighborhood’s borough councilman, an advisor to small and family-owned businesses, a sous chef for his lovely wife’s kitchen creations, and the kooky uncle to his cute niece Lindsey.

Grant Olson

Grant Olson
Principal Software Engineer

Grant is originally from Iowa. In an earlier life he had a brief career in the film industry, where among other things he was a PA on a TV movie about Oksana Baiul and a foley artist on the hit movie Mosquito, an old USA Network favorite. He subsequently spent the past two decades in Pittsburgh honing his skills as a software engineer, both professionally and in the open source world. He discovered bitcoin in 2011. His favorite movie is Videodrome. When he’s not in front of a computer, he’s learning how to repair and restore vintage mechanical wristwatches.

Maddi Love

Maddi Love
Director of Sales

Maddi is a Colgate University graduate who has been in the sales and marketing industry for over 7 years now. On previous campaigns, she has been ranked #1 in the country 3 months in a row for team management, group sales efforts, and effective marketing of a campaign. She specializes in growing new campaigns and redeveloping current sales systems. In her spare time she is captain of her volleyball team and loves to take her dog Daveigh for long runs in the park. She loves to kayak, ski, and do pretty much anything outdoors!

Andy Smith

Andy Smith
Director of User Experience

Andy studies classical piano and dislikes writing bios.

Board of Directors

Eric Silver

Eric Silver
Founder

If you’re a fan of ModCloth you already know that their secret is the products they carry. While serving as ModCloth’s CMO, Eric led the team that turned their merchandise into marketing. Now Eric is proud to serve on the board of WebKite helping local-centric businesses to communicate their wares to their communities. Eric also brings his experiences as a Peace Corps volunteer, MBA, former McKinsey consultant, and current PhD studying how innovation impacts communities to WebKite.

Inventory-based advertising is a better way to advertise

Since we're generating specific ads based on a business' inventory, ads are only shown to customers that are ready to buy those products.

This mitigates waste and ensures that you only get clicks that have a better chance of leading to a sale. Inventory-based ads help you skip past the bartering and get right to the sale. Meaning you can spend less time maintaining ads and more time taking care of your business.

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