WebKite Blog

Periodically we publish thoughts and ideas about he state of the web and the state of structured data publishing. Topics range from small business marketing to cost efficient advertising.

An Inside Look at WebKite Support

The following post is from our Client Support Specialist, Alaina Cauchie. If you’re looking for WebKite support visit www.webkite.com/support or email support@webkite.com. 

“Why did this happen?”
“Should I click this?”

We’ve all been there.  Working with an unfamiliar system, maybe running short for time, maybe a bit distracted, and suddenly – boom.  Something isn’t right. You can’t figure it out.

That’s where I come in.

I’m Alaina, and I am the client support specialist here at WebKite. I take over once your Kite has launched. I’m here with you for the long haul.

When our clients have questions, comments, or problems, they come to me. Typical questions involve using their Kite, how to work the back-end admin tools, or how to take advantage of the countless ways to improve their Kite. No question is too small, and often the things that clients point out have immediate beneficial effects. Can’t figure out how to edit an item? That means that at the very least we should improve our tutorials, as well as examine how this feature is presented on the site. Every single question is a chance for us to learn and ultimately grow as a site.

Recently a client chatted me, slightly confused, about how their facts displayed on the edit page. The way we had it was – to put it lightly – goofy.  It had been designed for in-house editing at the time, and we’d gotten so used to it that after a while I didn’t even recognize how strange it must look to a new user.  Had I not heard about it directly, something like that would have stayed up to bamboozle every future client.  I mentioned this issue to one of our developers and it was changed to make a lot more sense. Little things like this add up to make a site that is easier to use.

We’re able to provide first-rate support because we’ve seen and done it all. Before WebKite, we used our tools to make Kites for Pikimal.com. I started as an intern, back when most of the creation work was done manually. As the process has improved, I’ve worked with it every step of the way. We have over 300 Kites on Pikimal – which means that I have used (and broken!) each of our features in various ways. From sports teams to blenders to universities, I have created and maintained Kites for almost every kind of data imaginable.

Since the creation of WebKite, I’ve been excited to work with clients and hear feedback about their Kites. Suggestions are always welcome so email me at Alaina@webkite.com or visit our contact page.

Inventory-based advertising is a better way to advertise

Since we're generating specific ads based on a business' inventory, ads are only shown to customers that are ready to buy those products.

This mitigates waste and ensures that you only get clicks that have a better chance of leading to a sale. Inventory-based ads help you skip past the bartering and get right to the sale. Meaning you can spend less time maintaining ads and more time taking care of your business.

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