WebKite Blog

Periodically we publish thoughts and ideas about he state of the web and the state of structured data publishing. Topics range from small business marketing to cost efficient advertising.

Why Content Freshness Matters: An Infographic

Internet success is largely measured by a website’s ranking in search engine results. A website with an attractive design, interesting graphics, and meaningful content is of little value if it fails to be easily discoverable by search engines. The quest to make it to the top of search engine results isn’t merely a mission to increase website traffic; it’s also about increasing brand recognition, trust, and visibility.

The highly coveted number one position on search engine result pages is not easily achieved through “black hat” search engine optimization techniques such as keyword stuffing and link buying. As search algorithms continue to evolve, websites with high quality content will rank higher, while sites stuffed with disjointed keywords and low quality links will sink. One of the key tenets of achieving high quality content and search engine success is content freshness.

The increased importance of content freshness is especially true within the context of Google’s Freshness Algorithm. In November 2011, Google Search began using a freshness algorithm, to meet user demand for the most up-to-date search results. Take a look at our infographic to learn how Google’s content freshness ranking algorithm impacts your rank and how WebKite can help!



Inventory-based advertising is a better way to advertise

Since we're generating specific ads based on a business' inventory, ads are only shown to customers that are ready to buy those products.

This mitigates waste and ensures that you only get clicks that have a better chance of leading to a sale. Inventory-based ads help you skip past the bartering and get right to the sale. Meaning you can spend less time maintaining ads and more time taking care of your business.

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