WebKite Blog

Periodically we publish thoughts and ideas about he state of the web and the state of structured data publishing. Topics range from small business marketing to cost efficient advertising.

How WebKite Keeps Content Fresh

So now that you know garden-fresh content is needed to help your site take flight, how are you going to do it? Are you going to implement a relentless content posting and updating schedule that consumes the majority of your waking hours? Or are you going to employ a team of web and content developers to churn out fresh content around the clock?

There’s a way to keep your content fresh that’s significantly less labor intensive than doing it yourself and more affordable than hiring a team–WebKite!

There are several ways that WebKite keeps content fresh:

  • onText technology.
  • We update your content when new values are introduced.
  • We maintain lists that say how well an item is doing. When something stops being the fastest, we stop saying it is.
  • We create reciprocal links between lists and items for search discoverability and relevance.
  • Social tools that allow users to train the tool and update data as it changes.


In this post, we’ll discuss how the WebKite platform prevents your content from spoiling and falling to the bottom of search engine results through the use of onText technology, automatic updates, reciprocal links, and social tools. No web or content developers required!

OnText technology is WebKite’s built-in freshness factor that provides automatically generated text that adapts to a user’s preferences, gives context for facts, and dynamically updates as facts change. This fluid technology greatly improves your site’s ability stay fresh while providing data that’s adaptive to your users. But how does OnText ensure that your content remains unwilted while also reflecting your user’s preferences? Intelligent, contextual, and fresh text.



OnText caters to your user’s preferences by learning from users to provide intelligent, focused, and relevant data without the need for visitors to customize their search. For instance, as your users prioritize price, cost information becomes emphasized in the default descriptions over time. Also, users are able to directly select the factors that are most important to them which will update the item description in real time. This ensures that your content instantly reflects what’s most important to users.

Another way that OnText helps users to better utilize your data is by providing context. Searchers can easily find your facts but what do they mean? For example, users can discover that LG Electronics sells a 10,000 BTU Portable Air Conditioner but what do BTUs mean in terms of cooling capacity? OnText gives statistics like BTUs context in item descriptions. For instance, the LG Electronics 10,000 BTU Portable Air Conditioner item description would say something like, “At only 10,000 BTUs, the LG Electronics 10,000 BTU Portable Air Conditioner has a moderate cooling capacity.” This gives perspective to statistics that mean little to users when presented in a vacuum and allows you to present benefits – and cautions – to your users. This means your site is driving conversions and increasing the business value of your site.

In addition to catering to user preferences and providing context through OnText, the WebKite platform can automatically add new items as the data source is updated. As new items and information are added to your database, item descriptions are automatically updated. For example, each time a new iPhone is released it will be ranked as the most expensive and fastest iPhone and older iPhones will rank lower in terms of price and speed. This means your content will never be stale.



To help your content really soar, WebKite creates reciprocal links between items and lists which increases SEO. When new lists are published, the items which perform best on those lists automatically link to those lists—and those lists link to those items. This rich link network helps search engines discover and understand your content.



WebKite’s social tools not only build a community around your content but also generate unique content that keeps your site flying high on search engine result pages. Users can create reviews, add and rate items, make lists, correct data, and utilize social logins.



But what happens to old, outdated content? No need to throw out your outdated content like last week’s leftovers. It will continue to be useful and boost your site’s relevancy as OnText compares old and new variables against each other.

WebKite’s OnText technology, automatic updates, reciprocal links, and social tools provide a powerful solution to the issue of stale content dragging your site to the bottom search engine results; especially within the context of Google’s preference for fresh content. Despite the most earnest of efforts to keep content fresh and up-to-date, your site will inevitably decay over time. The prevalence of shrinking product cycles and the rapid rate at which content spoils makes keeping your site up-to-date over time hard, if not impossible, on your own. WebKite’s suite of tools gives your site an unfair advantage in the search competition and consistently keeps your content fresh.

Inventory-based advertising is a better way to advertise

Since we're generating specific ads based on a business' inventory, ads are only shown to customers that are ready to buy those products.

This mitigates waste and ensures that you only get clicks that have a better chance of leading to a sale. Inventory-based ads help you skip past the bartering and get right to the sale. Meaning you can spend less time maintaining ads and more time taking care of your business.

Start Using WebKite