WebKite Blog

Periodically we publish thoughts and ideas about he state of the web and the state of structured data publishing. Topics range from small business marketing to cost efficient advertising.

Video: The WebKite Decision Platform

WebKite is capable of a lot of great things – it’s ideal for adding a host of new capabilities to your site and providing an intuitive way to sort through content. To best illustrate the decision platform aspect of WebKite, I thought a video narrated by our founder, Eric Silver, was in order.

Take a look and let us know what you think. We really enjoy putting these videos together and your feedback can only help make them better.

And before you can ask, no, I do not have a movie review site or a muffin review site. Yet.

Inventory-based advertising is a better way to advertise

Since we're generating specific ads based on a business' inventory, ads are only shown to customers that are ready to buy those products.

This mitigates waste and ensures that you only get clicks that have a better chance of leading to a sale. Inventory-based ads help you skip past the bartering and get right to the sale. Meaning you can spend less time maintaining ads and more time taking care of your business.

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