WebKite Blog

Periodically we publish thoughts and ideas about he state of the web and the state of structured data publishing. Topics range from small business marketing to cost efficient advertising.

WebKite is Flying High!

WebKite has been floating high in the air since we launched back on July 26. The last month has been a blur of excitement. If you’ve been following the WebKite story you’ll know that we recently hired Peter Meulbroek, former Lockerz and Yahoo! employee, to lead us as the chief technology officer. We’ll have a post about his vision for WebKite on the blog soon.

Our founder, Eric Silver, returned from his Silicon Valley trip with Pennsylvania Governor Tom Corbett full of excitement and ideas. Each person Eric spoke to about the platform each wanted to use it in a completely different way. The best part is that they absolutely could. See our newly-revamped features page to see the extensive capabilities WebKite offers to clients.

On the news front there have been two articles that explore WebKite. The first one, by Malia Spencer of the Pittsburgh Business Times, focuses on WebKite’s transformation from Pikimal. It’s a candid inside look at the evolution of a startup that’s definitely worth reading.

Ellie Manning, a writer at Beta Kit, talked to Eric about the WebKite platform and what it means for the general public who want to do innovative things with data.

It’s been a great month for WebKite and it looks like it’s only going to get better. Our dev team is working hard to produce new features to better serve our clients. If WebKite is something you want to be a part of, you’re in luck! We’re hiring a Frontend UI developer, Senior Developer and a UX Designer.



Inventory-based advertising is a better way to advertise

Since we're generating specific ads based on a business' inventory, ads are only shown to customers that are ready to buy those products.

This mitigates waste and ensures that you only get clicks that have a better chance of leading to a sale. Inventory-based ads help you skip past the bartering and get right to the sale. Meaning you can spend less time maintaining ads and more time taking care of your business.

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