WebKite Blog

Periodically we publish thoughts and ideas about he state of the web and the state of structured data publishing. Topics range from small business marketing to cost efficient advertising.

2013: Year of the Kite

Happy 2013! Welcome back to the WebKite blog where we’ll be discussing all of the relevant, exciting, and incredible happenings at WebKite HQ. 2012 was thrilling for the staff and ended in a well-deserved vacation.

But we’re back! With vigor, oomph, hype, and excitement for what’s to come in 2013: The Year of the Kite. To kick things off we’re arranged a portion of our office to harness our synergy. I know synergy is such a 2012 word, but I think it’s somehwat relevant in this case.

WebKite Offices Remix

With a portion of our offices rearranged for maximum teamwork we’re ready to get down to business and expand our platform. One thing we’ve been working on is our self-serve platform. Users will be able to come to WebKite.com and upload a spreadsheet and turn it into a site about pizzas, engagement rings,  American Girl dolls, or literally anything. It’s a whole new way to publish content and make data interactive. If you want to help us test out the self-serve portion of the site you can sign up for the WebKite self-serve beta. Best part is that you’ll get a free WebKite powered site out of this! It’s our way of saying thanks for helping us test our platform.

Looking further into 2013 we’re getting ready to announce some new clients who are leveraging the WebKite technology in some exciting ways. When you spend so much time inside the office talking about the technology, you never know if you’re in love with the tech or you just have cabin fever. Spending the holidays explaining to friends and families what WebKite does has been reassuring that this is something that people want.

2013 is going to be the year of the Kite. The year where we begin to let our reel out a bit further and show how WebKite can change the world of publishing – one idea at a time.

Inventory-based advertising is a better way to advertise

Since we're generating specific ads based on a business' inventory, ads are only shown to customers that are ready to buy those products.

This mitigates waste and ensures that you only get clicks that have a better chance of leading to a sale. Inventory-based ads help you skip past the bartering and get right to the sale. Meaning you can spend less time maintaining ads and more time taking care of your business.

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