WebKite Blog

Periodically we publish thoughts and ideas about he state of the web and the state of structured data publishing. Topics range from small business marketing to cost efficient advertising.

Some Changes at WebKite

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Hi there,

There’s been a number of changes happening at WebKite. Some sad, some exciting, but all necessary. Yesterday WebKite experienced some turbulence. You can read about that here in the Pittsburgh Post-Gazette.

Turbulence brings change, and change brings questions. Most importantly, what’s going to happen to the current WebKite product? The current WebKite product you’re using today isn’t going anywhere. It’s still one of the best solution to publish restaurant menus, draft lists, a list of productsbusiness directories and more. WebKite will continue to remain free.

Right now we’re a team who are dreaming up a new platform. A platform that simplifies the overly complex and opens up new ways for a small business to showcase unique products and increase foot traffic.

There’s a huge number of small businesses that don’t have access to the technical tools they can use to grow their business. The barriers they have to overcome (time, money, knowledge gap) prevent them from growing their business in an efficient and sustainable way. We’re going to change that.

If you’re a small business (or know a small business owner!) get in touch. You can email me, Dan@WebKite.com. I’d love to talk to you. Bonus points if you’re in the Pittsburgh area—I’ll buy you a coffee.

With this team we’re able to make quick decisions, build new technology as we discover pain points, and be the agile startup that empowers business owners to grow business.

There are great things ahead—for us, for you, and for everyone. Things are gonna change, I can feel it.

Inventory-based advertising is a better way to advertise

Since we're generating specific ads based on a business' inventory, ads are only shown to customers that are ready to buy those products.

This mitigates waste and ensures that you only get clicks that have a better chance of leading to a sale. Inventory-based ads help you skip past the bartering and get right to the sale. Meaning you can spend less time maintaining ads and more time taking care of your business.

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