If you run a small business you no doubt have more than enough on your plate. You probably are balancing eight plates of work and they’re all filled to the brim, with the occasional responsibility slipping off. Balancing your daily tasks with marketing is, unfortunately, very necessary.
There are dozens of social networks you can use to “go viral” and “leverage your brand.” Then there’s the components of your website you need to manage; do you have a blog or an online store? Keeping these venues up to date is important, but how do you know what to prioritize when you have an actual physical, bricks-covered-in-mortar store to operate?
Gathering this insight takes time. There’s no single source of information for you to consult and find all the right answers. It’s unfortunately a game of trial-and-error. But we want to help you know everything that we know.
Here’s a 4 things I know about online marketing.
I know that you need to prioritize digital marketing. Even if you don’t sell online you need to be online. Customers make a majority of their purchasing decisions from online actions. With 92% of holiday shoppers going online to research gifts it sure would be swell to appear in search results when a potential customer is looking for “awesome mugs for my cat.”
I know a majority of customers use their phone when thinking about a purchase. While you may not have a fully mobile-optimized website, there are channels to reach your audience without having to develop a single thing. Instagram, Twitter and Facebook are already highly mobile friendly. Use existing tools that solve hard problems. No need to reinvent the wheel.
I know that you can’t do it all. It’s better focus on one or two channels than struggle to manage everything connected to the Internet. One tool that routinely shines is email (or Ol’ Reliable, as I call it). Email is an intimate way to connect with your audience without intruding on boundaries. It’s not interrupting their day and your message lingers in their inbox until they’re ready. Email is a reliable, consistent way to reach your customers. It has somehow become delightfully old-fashioned.
I know that there are a lot of questions and it can be hard to find direct answers. The holidays are coming up and we want to help small businesses prepare for record numbers. In the past year there have been a number of advances in methods and tools you can use to market your business online.
We know you’re busy and setting aside two hours to learn new tools may not be ideal, but we’ll make it worth your while. We’ll answer any and all questions. You can even stick around asking questions after the event is over if you’d like!
While it would be nearly impossible to go over all of them in one sessions, we want to introduce new tools to you and show how you can use them to promote your products.
This is the first in a series of discussions / roundtables / events / seminars that we’re hosting to help small businesses connect, ask questions, and learn about new trends. We’re here to facilitate and provide a fun environment to learn about ways to streamline marketing without disrupting a particular workflow.
Sign up for our free marketing event happening December 6th at 9:30am. We’ll provide snacks, coffee, and go over:
- Email marketing
- Twitter messaging and other uses
- Online advertising
- Building a website with a purpose